A company website serving Arabic and English audiences needs clear content in both languages and an accessible mobile enquiry flow. Gulf businesses can use this brief to connect design, content management and customer follow-up in one development scope.

Start with customer questions

What does the company offer, who benefits, what work demonstrates its experience and how can a customer request a proposal? Use these questions to define services, portfolio, company and contact pages.

Plan content for each language and assign responsibility for review and future updates. Examples and wording can reflect the audience while keeping business information accurate.

Review both languages on mobile

Check page direction, alignment, navigation, form fields, mixed-language numbers and phone numbers. Include long text, larger fonts, validation errors and successful submissions in the review.

Plan language URLs and search presentation

Google recommends separate URLs for language versions and hreflang annotations to help identify the appropriate version. The language switch should open the equivalent page where available. Google multilingual site guidance.

Write a useful title and description for each page and connect services with relevant project examples. Explain your actual meeting, review and delivery process when serving customers remotely.

Include management and enquiries

Specify editable content, images and links, along with publishing responsibilities. Agree where enquiries are stored, who receives notifications and how the team follows up. Once real data becomes available, page views and attributed enquiries can guide improvements.

Prepare the proposal brief

Use these prompts for the initial discussion.

  • Website goal and intended customers.
  • Services and portfolio materials available for publication.
  • Pages and the Arabic and English content for each.
  • Responsibility for writing and review.
  • Content you want to edit through the dashboard.
  • Enquiry fields and responsibility for follow-up.
  • External integrations and preferred launch date.

List pages, languages, available materials and features such as a dashboard or existing-system integration. Establish who provides writing, translation and imagery, and define post-launch deliverables. Explore website development and PIXELSAA projects, then send a brief to discuss a suitable scope.